The two earlier films were bigger hits in home video than they were in theaters, though 'Hot Fuzz' did $24 million domestically and $80 million worldwide.'World's End' opened last month in the U.K. 'World End' follows a group of friends who discover an alien invasion during an epic pub crawl in their hometown and become mankind's only hope for survival. The quartet's previous collaborations, 'Shaun of the Dead' (2004) and 'Hot Fuzz' (2007), were critical favorites and gained them a cult following.Īlso read: Simon Pegg: 'F- You' if You Think 'Star Trek Into Darkness' Sucks The R-rated 'The World's End' is the latest sci-fi comedy collaboration of Pegg, who co-wrote with director Wright, Nick Frost and Martin Freeman.

When Summit and Lionsgate merged there was a surfeit of movies, and this was the seen as the best release date for 'You're Next.' rights after it premiered at the Toronto Film Festival in 2011. Simon Barrett wrote the screenplay and Adam Wingard ('V/H/S') directs. Sharni Vison, Nicholas Tucci and Al Bowen star in the tale of family under attack during their wedding anniversary getaway. 'But I think horror fans, particularly Hispanics, will turn out in force,' Bock said. The tracking isn't as high as analysts' projections. 1 with $17 million on the final weekend in August last year, and 'The Last Exorcism' debuted to $20 million in 2010. Nonetheless, late August has been the launch pad for strong low-budget horror openings in the past two years for Lionsgate. And its home-invasion plot line may seem too close to 'The Purge' to attract fans of that film.Īlso read: 'The Purge': Why Doesn't Everyone Make $3M Movies That Open to $36M? The tweet count for 'You're Next' took a healthy increase from Monday to Tuesday, but Facebook activity is weak, according to. It's held strongly and now ranks among the highest-grossing horror movies ever, with worldwide grosses approaching $200 million.Ĭritics like the mix of horror and dark humor in 'You're Next' it has an excellent 91 percent positive rating on Rotten Tomatoes, better than either of those films.īut it hasn't established the pre-release footprint on social media that 'The Conjuring' and especially 'The Purge' did.

Warner Bros.' 'The Conjuring' was made for $19.5 million and opened to an eye-popping $41 million. Universal's 'The Purge,' produced for $3 million by Blumhouse Productions, has made nearly $84 million worldwide since debuting with $33 million in June. Horror films 'The Purge' and 'The Conjuring' are among the summer's biggest financial wins. 'Horror has been hot this summer and I don't see any reason why this one shouldn't click,' he said, 'particularly since it's launching on a date that's traditionally strong for these films.' 'The Help,' another mature-skewing take on race relations in America, did just that and rolled up nearly $170 million domestically in 2011.

This will also be a telling weekend for the Weinstein Company's Oprah Winfrey-Forest Whitaker civil rights epic, which again looks like it will be the first choice for mature moviegoers.Ī solid hold – anything over half of its roughly $25 million opening – will be an indicator that it could be able to play for months, especially if the awards buzz around the film continues or gets stronger. But it has some competition: The teen-skewing supernatural tale 'Mortal Instruments: City of Bones,' which opened with $3 million on Wednesday, and reigning champ 'Lee Daniels' The Butler' should make it close.

1, say the analysts, who see it scaring up around $14 million for the three days. How many times can lightning strike for low-budget horror movies at the summer box office? With 'You're Next' opening Friday, Lionsgate is hoping the answer is three.

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